A branding, product and web design for a conceptual collective brand, "RERUM®", that fuses art direction with industrial and product design that blur the lines between art and product, involving collaboration with the local community, makers and organisations.
Client: RERUM®
Deliverables: Brand Identity, Product & Industrial Design, Web Design
Project team: Jakarta
Sector: Brand
Deliverables: Brand Identity, Product & Industrial Design, Web Design
Project team: Jakarta
Sector: Brand
RERUM® Brief for Makers (SS21)
RERUM® Statement
(1) What exactly is RERUM®?
RERUM® is a subdivision of HEBREWSKI (a creative agency focusing on branding and creative direction). Since HEBREWSKI focuses on branding as an intangible service, RERUM is the “tangible” aspect of it. RERUM is product-based that highlights the principles of HEBREWSKI - disruptive, experimental and contemporary, depicted through random objects.
RERUM® is a subdivision of HEBREWSKI (a creative agency focusing on branding and creative direction). Since HEBREWSKI focuses on branding as an intangible service, RERUM is the “tangible” aspect of it. RERUM is product-based that highlights the principles of HEBREWSKI - disruptive, experimental and contemporary, depicted through random objects.
(2) What does “RERUM” mean?
RERUM® is a genitive plural form of the noun, res, meaning things —a totality of objects treated in one or more respects as a whole in law. In RERUM, we create objects and desiderata with a cohesive direction under a specified theme on a bi-annual release.
RERUM® is a genitive plural form of the noun, res, meaning things —a totality of objects treated in one or more respects as a whole in law. In RERUM, we create objects and desiderata with a cohesive direction under a specified theme on a bi-annual release.
(3) What products does RERUM make?
Random “disruptively-designed” objects, based of our themes.
Random “disruptively-designed” objects, based of our themes.
(4) Can we contribute to RERUM?
Yes! We love collaboration and we’d love to work with practitioners and designers of various creative fields. Find out about our upcoming theme and pitch us your idea, we’ll fund the making of your “object” and published under creative partnership and mutual agreement (TBD).
Yes! We love collaboration and we’d love to work with practitioners and designers of various creative fields. Find out about our upcoming theme and pitch us your idea, we’ll fund the making of your “object” and published under creative partnership and mutual agreement (TBD).
(5) Who is RERUM for?
From the creator perspective, RERUM® is for the disruptive makers who love to bend the rules (and sometimes, physics too) who take no hindrance in creating things. From the consumer perspective, RERUM® is for the people who love to see art in the form of a desiderata/ product. If you can wear/ use art on the daily, why not?
From the creator perspective, RERUM® is for the disruptive makers who love to bend the rules (and sometimes, physics too) who take no hindrance in creating things. From the consumer perspective, RERUM® is for the people who love to see art in the form of a desiderata/ product. If you can wear/ use art on the daily, why not?
(6) Why the seasons?
The objects are bifurcated into two: objects meant for the warmer months and for the colder months; similar to how fashion houses release bi-annually. Sun - for when the days are longer, brighter and warmer. Moon - for the darker days where nights are longer and colder.
The objects are bifurcated into two: objects meant for the warmer months and for the colder months; similar to how fashion houses release bi-annually. Sun - for when the days are longer, brighter and warmer. Moon - for the darker days where nights are longer and colder.
(7) Who runs RERUM®?
RERUM® is an imprint - seen as a collective, which means we consider our collaborators as part of our team as we work together. In the most preliminary sense, RERUM was created by Steven Sanjaya (me), person behind HEBREWSKI Co (www.hebrewski.co) - a creative agency focusing on branding and other creative services; along with a mechanical engineer turned product/industrial designer, Audrey Satriajaya.
RERUM® is an imprint - seen as a collective, which means we consider our collaborators as part of our team as we work together. In the most preliminary sense, RERUM was created by Steven Sanjaya (me), person behind HEBREWSKI Co (www.hebrewski.co) - a creative agency focusing on branding and other creative services; along with a mechanical engineer turned product/industrial designer, Audrey Satriajaya.
(8) How is the creative process in RERUM?
In summary, to come up with a RERUM object involves a preliminary brainstorming phase to figure out what the next theme for the upcoming dual seasons are going to be. Once we’ve sorted that out, we made a preliminary mind-map to find ideas for the objects relevant to the theme, usually after the mind-map, we’d have a long list of items where we would then begin sourcing and find out which of the items are more “feasible” considering the timeline, creative aspect and sourcing/ finding of collaborators.
In summary, to come up with a RERUM object involves a preliminary brainstorming phase to figure out what the next theme for the upcoming dual seasons are going to be. Once we’ve sorted that out, we made a preliminary mind-map to find ideas for the objects relevant to the theme, usually after the mind-map, we’d have a long list of items where we would then begin sourcing and find out which of the items are more “feasible” considering the timeline, creative aspect and sourcing/ finding of collaborators.
(9) Why the spray paint in this document?
To stress that we are “disruptive” and wabi-sabi driven - we embrace flaws and injecting physical flaws to this digital document.
To stress that we are “disruptive” and wabi-sabi driven - we embrace flaws and injecting physical flaws to this digital document.
For RERUM®, I have built and created a production framework as displayed below to give a brief idea on our production work-flow and how labour is divided amongst different disciplines and departments
The framework diagram is divided into three parts:
(1) The upper region shows the people involved in the project, like the main collaboration that started RERUM between a creative director (me) and an industrial cum product designer. The dotted region indicates collaboration outside of the main collaboration internally inside RERUM.
(2) The middle region shows the main pillars of the industry involved in the project, branched out to two main divisions: Branding department and Product department.
(3) The bottom region shows the deliverables we expect to execute for this project, like brand identity (inclusive of logo, brand strategy, marketing, visual identity, etc.), Website design (for which case, cargo is used) and Conceptualisation, from the Product Department, where it involves product concept, product engineer, 3D modelling and rendering, material design, etc.
(1) The upper region shows the people involved in the project, like the main collaboration that started RERUM between a creative director (me) and an industrial cum product designer. The dotted region indicates collaboration outside of the main collaboration internally inside RERUM.
(2) The middle region shows the main pillars of the industry involved in the project, branched out to two main divisions: Branding department and Product department.
(3) The bottom region shows the deliverables we expect to execute for this project, like brand identity (inclusive of logo, brand strategy, marketing, visual identity, etc.), Website design (for which case, cargo is used) and Conceptualisation, from the Product Department, where it involves product concept, product engineer, 3D modelling and rendering, material design, etc.
In coming up with a RERUM object, there are two collaborations implemented simultaneously - internal and external. Internally, I work in tandem with Audrey Satriajaya to come up with the objects to create anchoring towards a specified theme for the seasons to come. Then we find possible collaborators to work with (external collaboration). In this document, I will uncover further how we work and bring RERUM into fruition. How we collaborated with makers in coming up with concepts, how I draw in references from other practitioners, how I created the brand, etc.
Team Framework
Website Preview (www.rerum.cargo.site)
